Your Website and Mobile Media

If your site isn’t already optimized for handheld devices such as cell phones, now is the perfect time to re-assess your site design and how users find your site through mobile search – particularly for B2C companies.

In October, ABI Research forecast that mobile sales of physical goods in North America would reach $750 million by the end of 2009, a 117% annual growth rate. Consumers are doing a lot more than purchasing downloadable cell phone ringtones and games from their mobile devices. These days, clothing, electronics, books and a host of other items are being purchased through mobile commerce. Additionally, social network participation through services like foursquare, Facebook and Twitter are growing dramatically, creating additional opportunities for promotion and traffic to the mobile version of your company web site.

When optimizing web pages for the mobile web, consider a few tips:

• Keep fonts in their most basic format
• Eliminate advertising to conserve screen space
• Take out images unless they are absolutely necessary
• Remove Flash, Java or any plug-in content unless absolutely necessary